Digital Marketing Professional Diploma

Course Overview:

The Internet is important for a huge variety of reasons, and it affects and facilitates nearly every aspect of modern life. Digital marketing is a broad term that refers to various and different promotional techniques deployed to reach customers via digital technologies. The Digital Marketing major focuses on the development of effective marketing plans that promote entertainment within a dynamic digital environment. The program takes an integrated approach to digital marketing, through a combination of hands- on exercises, case analysis, and current industry research. Students will explore how to coordinate marketing initiatives across online and offline channels and between Desk- top and Mobile audiences

Career:

"Digital Marketing diploma graduates go on to work on Digital Marketing companies, pursue a career in social media, across a range of industries."

Course Aims:

• To provide students with knowledge on Digital Media platforms
• Develop necessary skills to expertise in Digital Media careers
• Acquire knowledge on the tools and techniques required to create a digital marketing plan
• Gain knowledge on SEO, HTML5 and CSS3
• To provide students with foundation knowledge on Cyber Security

Entry requirements:

• High School Leaving Certificate or
• 4 IGCSEs and relative foundation year or
• 3 “A” Levels in relative subjects
• IELTS certificate or relative - 6.0 for degree entry
• Students with no English certificates can join our EAP (English for academic purposes) courses prior to joining the course
• Personal Statement
• Academic Reference
• ID / Passport

Year 1

• Introduction to Business
• Introduction to Marketing
• Introduction to Statistics
• Market Research
• Social Media and Digital Marketing
• Introduction to Networks
• Introduction to Web Application Development

Year 2

• Web Analytics, Data Mining, and Key Performance Indicators for Social Media
• Content Development for Social Media and SEO
• Intermediate Web Application Development
• Modern PR and Mobile Advertising
• HTML5 and CSS3
• Digital Branding
• Cloud Computing
• Foundations of Cyber Security